Can you tell us a bit about your business?
Who are your main clients/ customers?
We have been distributing nationally to hotels and restaurants for the last couple of years which is really exciting, but we also work directly with a growing number of local restaurants, delis, wine shops and even theatres. We also sell wine directly to consumers either from our cellar door or our online shop. What is really exciting is that the same wines are being served in a range of places, from Michelin starred restaurants to farms shops and even iconic venues such as St. Paul’s Cathedral and Blenheim Palace.
How do you get your products noticed in an increasingly competitive market?
We take our business very seriously but not ourselves! We try to be a little quirky and different to create a unique identity for ourselves. We are also deeply rooted in the local environment of the Surrey Hills and are really proud to live and work in such a beautiful part of the country.
What would be your ideal customer or venue to work with?
Is there anything special about your local area that impacts your products and how you work?
Obviously, the local geology, heritage and climate conditions are critically important in growing grapes and making great wine. Every location has its unique characteristics, which express themselves through our wines but that’s only part of the story. We’ve found over the last few years that people are really excited about visiting English vineyards and understanding what goes into their glass of fizz. Being close to Guildford and London with easy access by train has meant that we have really increased the volume of tours and tastings we are doing – last year we literally couldn’t do enough, and we love getting face-to-face with people and getting them excited about English wine.
If you could take only one of your products to a desert island, which one would you take and why?
That’s a really mean question, because it’s like asking who your favourite child is! However, since you insist we would probably opt for our Sparkling Rosé Reserve. This fizz was the first wine that we ever produced from 2011 and so has a special emotional resonance (like your first child). Since then, this wine has got better and better and has won numerous gold medals including the trophy for the best English Sparkling Rosé in the 2019 International Wine Challenge.
Thanks so much, Hilary, we’ve loved learning about your vineyard’s story and how you’re taking your sparkling wines out into the world!
You can find Greyfriars on Instagram here.